🧠 Overview
Factors.ai is an AI-powered analytics and revenue attribution platform designed specifically for B2B businesses. It integrates data across your website, CRM, marketing automation tools (MAPs), ad platforms like LinkedIn, and intent providers to deliver precise account intelligence, cross-channel attribution, and sales-ready insights.
Overview
Founded in 2018, the platform is trusted by 500+ GTM (Go-To-Market) teams, including well-known B2B names like Chargebee, CleverTap, and Rocketlane.
🧩 Key Features
| Feature | Description |
|---|---|
| Intent Capture | Unifies cross-channel signals (web visits, CRM touchpoints, ad engagement, G2 intent, etc.) |
| Account Intelligence | Scores and segments accounts based on firmographic + behavioral data |
| LinkedIn AdPilot | Optimizes ad delivery and attribution, improving LinkedIn ROI by 2x |
| Workflow Automation | Automates repetitive GTM tasks (alerts, enrichment, emails) with custom playbooks |
| Attribution Engine | Multi-touch and view-through attribution for accurate ROI tracking |
📊 Benefits: Quantifiable Impact
Table: Before vs After Using Factors.ai
| Metric | Before | After Using Factors.ai | Improvement |
|---|---|---|---|
| Sales Engagement | Baseline | 3x Increase | 🔼 200% |
| MQL Generation (Monthly) | ~100 | 123 | 🔼 23% |
| Attribution Accuracy | Limited | Multi-Touch + View-Through | ✅ Improved |
| Unknown Lead Sources | High | Reduced by 66% | 🔽 Significant |
📈 Graph: Pipeline Impact by Source Attribution
Below is a sample visualization:
- Blue: Website Traffic
- Orange: LinkedIn Ads
- Green: Email Campaigns
- Purple: CRM Activities
The graph illustrates how integrating these sources increases accuracy in attribution, which enables smarter budget allocation.
🔍 Use Cases by Team
| Team | Use Case |
|---|---|
| Marketing | Identify high-intent accounts, optimize ad spend, improve campaign ROI |
| Sales | Prioritize warm accounts, receive alerts on engagement spikes |
| Pre-Sales | Automate outreach, enrich contacts, focus on in-market prospects |
| Customer Success | Spot churn signals, upsell opportunities, and account activity trends |
💡 Competitive Advantage
- Real-time intelligence: No lag between intent capture and actionable insights.
- Integration-ready: Connects easily with Salesforce, HubSpot, Pardot, LinkedIn, G2, and more.
- Security-first: GDPR and SOC2 Type II compliant.
- No-Code Automations: Customize workflows without engineering.
🧪 Customer Testimonials
“Factors’ account identification and intelligence is a game-changer for generating revenue.”
— Praveen R, Drivetrain
“We moved from guesswork to data-driven decisions. Our MQLs grew by 23%.”
— Steve Colberg, Rocketlane
📦 Pricing & Demo
Factors.ai offers custom pricing based on your team’s size and integration needs. You can book a free demo or try it yourself here.
🧠 Final Thoughts
Factors.ai isn’t just another analytics tool—it’s a strategic partner in revenue growth. By unifying your GTM data, revealing hidden buying signals, and automating the journey from signal to sale, Factors.ai positions B2B teams to maximize every opportunity with clarity and precision.
If your business relies on high-value accounts and measurable results, Factors.ai is a must-have in your tech stack.
